MENTORING

IMAGE AND ARTISTRY PROFESSIONAL TRAINING GLOBAL

MENTORING PROGRAM

Amongst  the most valuable services you will benefit from as you continue to grow and develop your professional skills is access to professional  appraisal of your work and advice for progression. I can give you feedback on your business plan, pricing and marketing. This mentoring program is designed to provide this assistance with very reasonable  fees for such services,  making it affordable to all who are serious about bringing real professionalism to their photography and business presence.

Winifred Whitfield has tremendous depth of experience in providing these services to photographer from beginners to Masters.

Services

Image /Portfolio/Competition Print Review

$6.00 per image maximum 6  minutes per image. Additional time may be allocated and purchased per image if you request greater depth of discussion. In order to purchase image review services you will need to establish PAY PAL account and prepay a minimum of $30.00.  This allows you to purchase more than one review and greater depth of discussion when requested.

Please submit your image or images 1280 pixels  on the longest size.  If you do not understand what I mean please call me at 360.779.1375.

The Twelve elements listed below are in accordance to their importance and they are the areas we will focus on to give you feedback:

  1. Impact is the sense one gets upon viewing an image for the first time. Compelling images evoke laughter, sadness, anger, pride, wonder or another intense emotion. There can be impact in any of these twelve elements.
  2. Creativity is the original, fresh, and external expression of the imagination of the maker by using the medium to convey an idea, message or thought.
  3. Technical excellence is the print quality of the image itself as it is presented for viewing. Retouching, manipulation, sharpness, exposure, printing, mounting, and correct color are some items that speak to the qualities of the physical print.
  4. Composition is important to the design of an image, bringing all of the visual elements together in concert to express the purpose of the image. Proper composition holds the viewer in the image and prompts the viewer to look where the creator intends. Effective composition can be pleasing or disturbing, depending on the intent of the image maker.
  5. Lighting—the use and control of light—refers to how dimension, shape and roundness are defined in an image. Whether the light applied to an image is man made or natural, proper use of it should enhance an image.
  6. Style is defined in a number of ways as it applies to a creative image. It might be defined by a specific genre or simply be recognizable as the characteristics of how a specific artist applies light to a subject. It can impact an image in a positive manner when the subject matter and the style are appropriate for each other, or it can have a negative effect when they are at odds.
  7. Print Presentation affects an image by giving it a finished look. The mats and borders used should support and enhance the image, not distract from it.
  8. Center of Interest is the point or points on the image where the maker wants the viewer to stop as they view the image. There can be primary and secondary centers of interest. Occasionally there will be no specific center of interest, when the entire scene collectively serves as the center of interest.
  9. Subject Matter should always be appropriate to the story being told in an image.

10.  Color Balance supplies harmony to an image. An image in which the tones work together, effectively supporting the image, can enhance its emotional appeal. Color balance is not always harmonious and can be used to evoke diverse feelings for effect.

11.  Technique is the approach used to create the image. Printing, lighting, posing, capture, presentation media, and more are part of the technique applied to an image.

12.  Story Telling refers to the image’s ability to evoke imagination. One beautiful thing about art is that each viewer might collect his own message or read her own story in an image.

PRINT COMPETITIONS – WHY ENTER?

  • Increase your skill and confidence in your craft. Preparing to submit entries to the International Photographic Competition (gathering images, tweaking images, discussing choices with peers) forces you to look deeper at your own photography. It helps you see techniques to improve and ideas to try.
  • Earn merits towards a Masters Degree. If your entry scores above a certain level, you will earn a merits with PPA or Accolades with WPPI , which adds up to a degree. And those degrees recognize a level of commitment to and skill in photography.

Again, we can assist you with a through review of the  image or images you wish to submit to a competition.  You will  not have to fear or wonder what the judges will say or be concerned about. You can enter commercial, portrait, illustrative, and wedding prints in nearly all competitions.

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Pricing and Marketing Consultations

Business Plans, Pricing and Marketing consultations are available for $60.00 per hour minimum one hour,  prepaid by PayPal.

Contact Winifred Whitfield:  360.779.1375